What Are the Best Colors to Use on A Sign?

The color combination that you use on your corporate signs is the most important channel of communication between your company and your customers. Your signage colors will grab the attention of your customers and they will generate emotions and associations in your customers’ mind, therefore they are essential for your brand’s success.

The ideal color combination that you use on your signs should be eye-catching in a tasteful way. Here are some tips from business signs Denver design specialists to get it right:

• Explore color psychology – each color is associated with different emotions. Orange, for example, is considered to be a color that drives motivation; red is the color of passion and of taking action, white is the color of cleanliness, while grey is the color of practicality. Choose your colors based on your brand’s message and identity;
• Combine colors that grab attention, but don’t use two very strong colors – contrasting a bold hue with a neutral hue creates tasteful contrast, great for signs that are used indoors. For signage to be used outdoors, you can choose bolder combinations, but do not overdo it;
• Visibility is essential – some combinations, such as yellow lettering on a white background, are difficult to read, so always test your color combinations before sending them to your printing company.

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